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  • Cook + Schmid

    Cook + Schmid is a full-service public relations, public affairs, advertising and marketing agency. We specialize in complex programs for private and public companies, organizations, institutions and government agencies.

Wearable Technology Makes Updating Facebook Easy

With more than 7.5 million followers on Twitter and millions of likes to his Facebook posts, Ashton Kutcher @aplusk is definitely a social media heavyweight. Details magazine, in its September issue, also described the actor who played Kelso in That ’70s Show (and recently replaced Charlie Sheen in 2 ½ Men), as an “oracle-in-training” on … Read more

The new kid in town: using Google+ for business

Google has entered the social media space with an intriguing offering called Google+ (pronounced Google Plus), which launched late June, first for a select group of insiders, and then to the general public. A day after launching the invite-only test version, Google had to suspend the option to invite friends to join because of an … Read more

Social media for restaurateurs

After more than 20 years in the business, Café Coyote enjoyed a great reputation and had a loyal clientele. Like most restaurants, this Old Town eatery relied for years on the tried-and-true methods of advertising and word of mouth to attract new customers. But Laryssa Bentley, Café Coyote’s marketing manager, was looking for a way … Read more

Social Networking’s Place In Clinical Discovery

If you’ve been diagnosed with a medical condition, you may feel somewhat isolated. After all, the only people who know about it are you, your doctor, and your family. If you want to connect with others who share the same condition, share your experiences with others, and provide much needed data researchers can use to … Read more

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